WordPress is an open-source Content Management System (CMS) which is used for creating websites and blogs. WordPress Website is the easiest and most sought after platform in today’s digital world for creating websites. More than 40% of the most popular websites are created by using WordPress which shows its gaining acceptance. WordPress Website has gained popularity mainly due to the fact that its, very easy and can be understood even by a non-developer.
WordPress was first launched on 27th May 2003. Matt Mullenweg and Mike Little were the creators of WordPress. They launched WordPress as a development of its predecessor b2/cafelog. PHP is the coding language WordPress is built on.
Flexibility of this technology
Me and my team at e2Mars started using WordPress in 2008. But those days, we used it more as a blogging platform than as a full fledged CMS. I started using WordPress extensively, since 2010 when I started my independent career. I used it first for a news website. That was just the beginning and since then I never had to look back.
Over these years WordPress has grown and has become a highly sophisticated Open-source CMS. It can be used to create a basic personal website to a highly advanced e-commerce website. I tell my clients that if you know how to use your Facebook account, then you can easily manage your WordPress website yourself.
Sitting in the driver’s seat and managing your website without any help from a developer / programmer is what makes all the difference. As a business owner you are most concerned about your business. And if you can make additions and changes on your website as per your business needs then your website can turn into the most effective tool to bring in more business.
Availability of numerous Plugins for add-on features
Plugins could be considered as modules that can bring in new features to the website. This in turn could also bring-in dramatic additions in the functionality of the website. A huge collection of useful plugins are available for free from WordPress official repository. There are also plugins provided by third-party providers which could have premium features. Plugins can also be custom made with the help of Plugin Developers.
Integration of Social media
In the modern world, social media is essential for any individual or business. Social media keeps people connected together. Business need social media for building brand, to market product or services, to communicate with customers etc. WordPress websites can easily be integrated with all the latest social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Social sharing links/icons can be added conveniently to the header or footer of a WordPress website. And we also get features where one could share a particular post, image, etc on to the desired Social network account.
Search Engine friendly architecture
Search Engine Optimization (SEO) features are in-built in WordPress. In addition, we can add special meta tag, keywords, title, etc. to any page, post or image. Search engines can easily detect and list the contents of a WordPress website compared to a conventional HTML website.
Summary
In short, having WordPress website is very advantageous to any business due to its easy-to-handle structure. No knowledge of HTML, Java script or any kind of coding is needed to build and edit a basic WordPress website. As part of my Website Development service using WordPress, I make it mandatory for the clients to undergo a basic training. This training gives clients the confidence to dive in and use the website themselves. And wherever the client face any hurdle, me and my team would be happy to help and provide the necessary support.
You can also approach us for the following services:
- Corporate training for your staff/team using WordPress
- Migrating your existing website to a WordPress Powered website
- Training and support to improve your WordPress website
- Consultation and review of your existing WordPress Website
- Migrating your WordPress website from one hosting to another
- Search Engine Optimization (SEO) and promotion of your existing WordPress Website
