Introduction
Today, businesses need social media to attract customers. But just posting on social media is not enough. A combination of organic social media marketing (free posts) and paid advertising (paid promotions) helps increase brand awareness, get more customers, and boost sales. Let’s understand how this works and how it benefits your business.
What is Social Media Marketing?
Social media marketing helps businesses reach and engage with customers on platforms like Facebook, Instagram, and LinkedIn. It is divided into two types:
1. Organic Social Media (Free Marketing & Engagement)
Organic marketing means growing your social media without paid ads. This includes:
- Creating posts – Images, videos, and stories to attract customers.
- Posting regularly – Sharing content at the right time to get better reach.
- Engaging with customers – Replying to messages, comments, and reviews.
- Growing followers – Using hashtags, trends, and collaborations.
- Tracking performance – Checking likes, shares, and sales from posts.
- Google Analytics & Search Console Setup – Tracking visitors from social media to your website.
2. Paid Social Advertising (Running Paid Ads)
Paid advertising helps reach more people quickly. Popular platforms include:
- Facebook & Instagram Ads – Best for attracting customers and increasing sales.
- LinkedIn Ads – Great for reaching professionals and business clients.
Benefits of Social Media Marketing
1. More People Know About Your Business
Billions of people use social media daily. Marketing here helps you reach more potential customers.
2. Target the Right Audience
Paid ads allow businesses to show ads to people who are most likely to buy.
3. Build a Loyal Customer Base
Replying to comments and messages helps you build trust and a strong connection with your audience.
4. Affordable & Cost-Effective
Organic marketing is free, while paid ads allow you to control your spending.
5. Quick Results with Paid Ads
Unlike free marketing, paid ads bring immediate results by showing your content to more people.
6. Track & Improve Performance
Using tools like Google Analytics, you can check what’s working and improve your strategy.
Our Social Media Marketing Packages in India
We provide complete social media marketing services, including organic content creation and paid ads.
| Package | Price (per month) | Platforms Covered | Services Included | Benefits |
|---|---|---|---|---|
| Basic Package | ₹12,000 | Facebook & Instagram | – 8 posts per month – Engaging with customers – 1 paid ad creative (image/video) – Ad setup & management – Google Analytics & Search Console setup – Monthly performance report | – Create a social media presence – More brand awareness – Best for small businesses |
| Starter Package | ₹18,000 | Facebook & Instagram | – 12 posts per month – Engaging with customers – 2 paid ad creatives (image/video) – Ad setup & optimization – Google Analytics & Search Console setup – Weekly performance report | – More engagement & traffic – Attract more customers – Best for growing businesses |
| Growth Package | ₹30,000 | Facebook, Instagram & LinkedIn | – 16 posts per month – Engaging with customers – 4 paid ad creatives (image/video) – Advanced ad targeting & A/B testing – Google Analytics & Search Console setup – Bi-weekly performance report | – High engagement & more leads – Better targeting for higher sales – Best for businesses looking for rapid growth |
Note: The ad budget is separate and will depend on your marketing goals.
Conclusion
Combining organic social media marketing with paid ads helps businesses reach more people, get more customers, and grow faster. Whether you want to build your brand, increase sales, or get more engagement, we have the right package for you.
Ready to grow your business? Contact us today to know more!
